Stikadinho gets a bonbon version and expands one of Neugebauer's most traditional lines

Present in Brazilians' fond memories for over five decades, Stikadinho has just gained a new format. Neugebauer expands one of its most traditional lines with the launch of the Stikadinho Bonbon, a new product that preserves the brand's signature flavor and reinforces the company's strategy of innovating from products already established and beloved by the public.

With the tagline "What was already good is now a bonbon", the launch brings a strawberry-filled bonbon coated with semisweet chocolate, offering a new consumption experience without giving up the identity that made Stikadinho one of Neugebauer's great classics. The product reaches the market in a 160g display version, with eight units per box; in a 440g bag version, with 22 bonbons; and in a 1.5kg package, aimed at the confectionery segment.

Created in 1974, Stikadinho is one of the most traditional brands in Neugebauer's portfolio. Over more than 50 years, it has won over different generations with the combination of semisweet chocolate and strawberry filling. Currently, the line includes 12g and 70g bars, 40g and 120g Stikadinho GO, and 32g Stikadinho Sticks. With the arrival of the Stikadinho Bonbon, the brand is now present in every category of the chocolate segment in which Neugebauer operates.

“The launch of the Stikadinho Bonbon represents another step in the evolution of an already established brand, expanding its universe without losing its essence, its striking flavor and its emotional connection. It is also a strategic move to further strengthen Neugebauer's national presence and meet the expectations of consumers who have long been waiting for this new product," says Ricardo Vontobel, president of Neugebauer.

Distribution of the Stikadinho Bonbon began in July in São Paulo, followed by Rio Grande do Sul in August, and the other regions of the country from September.