Mu-Mu wins its 10th consecutive Top of Mind award

Mu-Mu, the benchmark brand for dulce de leche quality and synonymous with the product for families in Rio Grande do Sul, has just received the Top of Mind RS award for the 10th time. The honor was presented by Grupo Amanhã on the night of last Tuesday (28), at the CIEE-RS Theater in Porto Alegre. Mu-Mu received 39.3% of mentions in the 35th edition of the award, increasing its preference share compared to the previous year (37.4%).

Close to completing six decades on the tables of Rio Grande do Sul, Mu-Mu maintains an emotional bond with its consumers. The brand, which belongs to Neugebauer, is recognized for its quality, which has made it a tradition and secured its presence at the main points of sale. Upon completing 10 consecutive years leading the category in the Top of Mind RS, the company is betting on keeping its unmatched flavor to stay on top:

“It is no coincidence that Mu-Mu has become synonymous with dulce de leche in Rio Grande do Sul. It is a preference built on trust. Consumers recognize its distinctive quality, flavor and texture. Staying ahead is our constant challenge, so we keep innovating and investing to exceed expectations in the future and move further and further forward,” says Ricardo Vontobel, president of Neugebauer.

In the “Chocolate” category, Neugebauer remains in the top 3. The brand stands out for its varied portfolio, which combines quality, sophistication and a diversity of flavors and formats, pleasing all kinds of palates. Lines such as Nóig, launched in 2024 with flavors inspired by six world-famous desserts, Mu-Mu Kids and the premium 1891, alongside decades-old successes such as Refeição, Amor Carioca and Stikadinho, make Neugebauer recognized by the widest range of consumers.