Neugebauer launches new format for its traditional bars

Neugebauer expands its portfolio with the launch of its traditional orange bars in a new 50g version. The new product arrives to serve consumers looking for convenience, variety and consumption options better suited to different moments of the day.

The new 50g bars are available in Peanut, Milk, Semisweet and Black & White flavors, keeping the identity the public already recognizes and offering alternatives for different consumer profiles.

Another highlight is the century-old Refeição, which also had its weight reformulated and is now sold in a 50g version. The update reinforces the brand's strategy of preserving traditional products while keeping up with new purchasing and consumption habits.

Stikadinho gets a bonbon version and expands one of Neugebauer's most traditional lines

Present in Brazilians' fond memories for over five decades, Stikadinho has just gained a new format. Neugebauer expands one of its most traditional lines with the launch of the Stikadinho Bonbon, a new product that preserves the brand's signature flavor and reinforces the company's strategy of innovating from products already established and beloved by the public. With the tagline "What was already good is now a bonbon", the launch brings a strawberry-filled bonbon coated with semisweet chocolate, offering a new consumption experience without giving up the identity that made Stikadinho one of Neugebauer's great classics. The product reaches the market in a 160g display version, with eight units per box; in a 440g bag version, with 22 bonbons; and in a 1.5kg package, aimed at the confectionery segment. Created in 1974, Stikadinho is one of the most traditional brands in Neugebauer's portfolio. Over more than 50 years, it has won over different generations with the combination of semisweet chocolate and strawberry filling. Currently, the line includes 12g and 70g bars, 40g and 120g Stikadinho GO, and 32g Stikadinho Sticks. With the arrival of the Stikadinho Bonbon, the brand is now present in every category of the chocolate segment in which Neugebauer operates. “The launch of the Stikadinho Bonbon represents another step in the evolution of an already established brand, expanding its universe without losing its essence, its striking flavor and its emotional connection. It is also a strategic move to further strengthen Neugebauer's national presence and meet the expectations of consumers who have long been waiting for this new product," says Ricardo Vontobel, president of Neugebauer. Distribution of the Stikadinho Bonbon began in July in São Paulo, followed by Rio Grande do Sul in August, and the other regions of the country from September.

View News

Mu-Mu wins its 10th consecutive Top of Mind award

Mu-Mu, the benchmark brand for dulce de leche quality and synonymous with the product for families in Rio Grande do Sul, has just received the Top of Mind RS award for the 10th time. The honor was presented by Grupo Amanhã on the night of last Tuesday (28), at the CIEE-RS Theater in Porto Alegre. Mu-Mu received 39.3% of mentions in the 35th edition of the award, increasing its preference share compared to the previous year (37.4%). Close to completing six decades on the tables of Rio Grande do Sul, Mu-Mu maintains an emotional bond with its consumers. The brand, which belongs to Neugebauer, is recognized for its quality, which has made it a tradition and secured its presence at the main points of sale. Upon completing 10 consecutive years leading the category in the Top of Mind RS, the company is betting on keeping its unmatched flavor to stay on top: “It is no coincidence that Mu-Mu has become synonymous with dulce de leche in Rio Grande do Sul. It is a preference built on trust. Consumers recognize its distinctive quality, flavor and texture. Staying ahead is our constant challenge, so we keep innovating and investing to exceed expectations in the future and move further and further forward,” says Ricardo Vontobel, president of Neugebauer. In the “Chocolate” category, Neugebauer remains in the top 3. The brand stands out for its varied portfolio, which combines quality, sophistication and a diversity of flavors and formats, pleasing all kinds of palates. Lines such as Nóig, launched in 2024 with flavors inspired by six world-famous desserts, Mu-Mu Kids and the premium 1891, alongside decades-old successes such as Refeição, Amor Carioca and Stikadinho, make Neugebauer recognized by the widest range of consumers.

View News

Stay in the loop

@queroneugebauer

136

Quer ganhar um baú recheado de chocolates neste Halloween? Participe do Chocoween da Neugebauer! Vale tudo: bruxa, vampiro, monstro… e até uma fantasia inspirada em chocolate. Entre no clima, crie uma produção com as cores da Neugebauer e poste sua foto usando a hashtag #ChocoweenNeugebauer na legenda. Você tem até 27/10 para fazer sua postagem e entrar na brincadeira. E o melhor: as 5 produções mais criativas vão levar nosso baú para casa!

Toda turma tinha um pouquinho de cada personalidade! 💛 E aí, qual dessas crianças você era? Conta pra gente nos comentários!

Um chocolate que une tudo de melhor em uma só barra! Conheça a nossa linha 1891 e descubra a elegância do chocolate Neugebauer.

Nas minhas malas, vão apenas itens ESSENCIAIS!

Escolha um caminho e descubra qual sabor vai preencher o seu dia!

Napolitano: a mistura perfeita entre chocolate meio amargo, chocolate branco e morango que deixa a gente sempre querendo mais 🍓🩷

Tem chocolate pra todo tipo de instante 🍫 E a Neuge tá presente em todos eles ✨

Tem pausa que fica muito melhor com chocolate, né? 🧡

168

Nóig tem sabores para todos os gostos. Difícil é escolher um só 👀🍫 Conta pra gente: qual é o seu favorito?

148

Há 135 anos, a Neugebauer atravessa gerações fazendo parte das suas histórias.

Neugebauer launches new format for its traditional bars

Also check out

Stikadinho gets a bonbon version and expands one of Neugebauer's most traditional lines

Mu-Mu wins its 10th consecutive Top of Mind award

Stay in the loop